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The Pharmaceutical Social Media Choice: Shape or React
Call it a scare tactic if you will. A common refrain heard around pharmaceutical social media circles is that conversations are happening online about your brand or company whether you like it or...
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No Social Media FDA Guidance for Pharma, No Problem
As you’ve probably heard by now, The FDA has once again delayed its draft guidance on how pharmaceutical companies can use social media tools. The groans can be heard echoing throughout the...
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Mapping the Patient Pathway to the Patient Engagement Spectrum
Every patient has a pathway to treatment. That path starts at the health and wellness phase of the journey and leads all the way through to treatment, patient adherence and managing an illness. Most...
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Preparing for When the Social Media Game Changes
What happens when social media policy changes on a dime? One of the unspoken occupational hazards of social media is the fact that many of our strategies are contingent upon the whims of the platforms...
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Adverse Event Reporting in Pharma Social Media Not a Red Herring
When social media first entered the lexicon of pharmaceutical marketers a primary concern was the burden of adverse event reporting. The thought was that increased conversation and engagement would...
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Social Media Listening as a Pillar of Market Research
Social media listening is an important step on the path to online engagement. This is a process that is crucial for all brands but even more pivotal for pharmaceutical companies. Most listening...
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Want Pharma to Engage? Ditch the Cavalier Attitude
In the next few sentences I’m going to (attempt) compare pharmaceutical social media and Rage Against the Machine. Bear with me on this; I swear I’m going somewhere. Rage Against the Machine was a...
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Establish Your Social Media Risk Quotient
There is an odd balancing act when it comes to risk tolerance at pharmaceutical companies. On the one hand, the industry is incredibly risk averse. Whether it’s because of the heavy regulations,...
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The Yin and Yang of Pharmaceutical Social Media
My wife is a worry wart. She’s the type of person that will read a study about the effects of metal touching metal and immediately decide that silverware should no longer be used when cooking. She’s...
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Working with Your Regulatory and Compliance Group
If you’ve done any amount of pharmaceutical social media work, you are accustomed to the phrase: “we’ll have to put that through RC” (or some variation of that). Usually, that phrase is followed by...
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